About the Company
We work with associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

Managing through the marketing sea change

This week I was delighted to guest-post on the Greenfield Services blog. Here’s a sample of it: Marketing is undergoing a radical shift, from qualitative to quantitative. The characters from Mad Men would be completely befuddled in a modern marketing department, and not just because of the computers, but because the fundamental approach to marketing has …

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Does your strategy tell us where you’re going?

When looking at statements of strategy, I like those that suggest a bit of a story, give a sense of direction. This doesn’t have to mean a lot of words. It can just mean a sentence that gives us a sense of the from, and the to. The current state, and the desired state. We …

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Don’t let your Board get Decision Fatigue!

This week I guest-blogged for the Ottawa-Gatineau chapter of the Canadian Society of Association Executives – here’s a preview. In the post I’m focusing on association boards but the principles apply to anyone or any group who makes decisions. In the association environment the board makes significant decisions which in many ways drive the future …

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Spring is coming – but organizational change is up to us

Yesterday, I was outside in a cardigan, lugging an unnecessary winter coat with me. Today, there’s a blizzard going on. March can be a cruel, cruel month where I live (Toronto). We all know better than to get our hopes up when we get those few warm(er) days . They don’t mean that winter is …

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Helping Crossroads International support women and girls in March, starting on International Women’s Day

I’m delighted to announce that again this year I’m raising funds for Crossroads International, which is a fantastic organization which creates partnerships with possibly-even-more-amazing organizations overseas. The focus of this campaign is girls and women, supporting organizations like WiLDAF in Ghana and SWAGAA in Swaziland which have smart, strategic, and compelling programs to tackle urgent and important issues. …

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Non-dues revenue needs a solid business plan

There’s significant pressure to diversify revenue sources for associations, especially if membership is stagnant or declining. And many associations have fantastic diversified revenue streams from a variety of sources. I would argue that thinking about non-dues revenue should start with the stakeholders and how the association can add value for them – not with a focus …

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How does your strategic plan look on your shelf?

Imagine someone were to read your strategic plan on Monday. Then Tuesday they walked into your organization and interviewed all your staff and volunteers and partners and suppliers. Wednesday, they interviewed whoever you provide service to – customers, clients, members… Thursday, they read all your communications. And Friday, well, on Friday, they talk to senior …

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Storytelling and organizational culture – what tales are told?

I’ve got a story for you. A senior executive at a large company was very successful. A rising star. But then he had a young child who died of a rare and horrible disease. A terrible thing. And when that happened, what do you think his boss, the CEO of the company, did? He sent …

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Data for decisions – Get smarter at producing and using it

Obviously, it’s becoming increasingly important to be able to critically assess research and data for decisions – both to make decisions in the first place, and to evaluate the decisions we’ve made. But that certainly doesn’t mean we’re all great at it, nor does it mean we develop and sustain good practices around it. And sometimes …

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Is courage one of your values?

One of my clients, an organization in the middle of a fairly major transformation, has recently set courage as a value, and it made me realize how very unusual that is. It’s rare in part, I think, because organizations don’t often realize – or acknowledge – that they are in a situation which requires courage. …

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