About the Company
We work with associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

To Sell is Human – Summer Reprise

To celebrate the hazy days of summer, which seem to be stretching into September this year, I’m reposting some of the most interesting or provocative posts from the past year or so.  Have we talked about books in the last year? Even if you aren’t formally in sales, I’ve probably recommended this book to you: To Sell …

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Is courage one of your values? – Summer Reprise

To celebrate the hazy days of August, I’m reposting some of the most interesting or provocative posts from the past year or so. In this case,  I figured we usually think a bit about courage in summers, as we stretch our boundaries through travel - whether it’s figuring out the transit system in a city where you don’t speak …

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How much change should we expect from a conference?

You’ve just had a great conference. You’ve got some interesting ideas resonating in your head, you’ve had some great conversations, there’s a sense of possibility or even euphoria. But then what? One of the questions often asked at the end of conferences is how the ideas discussed can be implemented. What will it take for real change …

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Use Analytics to Shine a Light on Content Marketing Results – guest post

I was delighted when SmarterShift asked me to guest-blog for them, on the topic of applying analytics to the brave new world of marketing. Below a teaser, and a link to their site to read the whole post.  With the breakthrough of digital marketing has come the ability to manage and manipulate data at unprecedented and …

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“Throwing out ideas” has two meanings…

Last week I reviewed Playing to Win (Martin & Lafley), in which they told the story what happened when Proctor & Gamble developed some really interesting technology (a genuinely stronger plastic for trash bags).  They knew what they had would be valued by consumers. The question was, what could they do with it? It wasn’t a market segment they …

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Playing to Win – Clear the Bookshelf

Clear the Bookshelf is my project to write occasional book reviews so that I actually read the backlog of presumably-excellent books that are gathering dust on my bookshelf (or taunting me with the 0% read stat in my Kindle app). I’ll also review books I’ve known – and usually loved – for a while now.  WHAT …

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What’s a strategic plan worth?

(This post was originally published over a year ago, but the topic of the tangible worth of a strategic plan has come up a few times in conversation in the past few weeks, so I thought I’d republish it today for another look.) Across sectors and services, there’s a huge drive to prove value – …

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Shouldn’t a strategic plan actually include a strategy?

This week I’ve guest-blogged for Greenfield Services, as part of the gearing-up process for the Engaging Association Summit in Ottawa on July 24-25, where I’m presenting. Imagine we were going to sit down and take a look at the strategic plans of, say, 10 associations we know well. Would we be able to match the plan …

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Signs you may have a strategic plan, but not a strategy

Does it seem nonsensical to talk about a strategic plan that doesn’t have a strategy? Perhaps so, but that doesn’t mean it doesn’t happen. The field of strategic planning often gets bogged down in process and forgets content. For example, there are books on strategic planning that don’t even discuss what strategy is. So, let’s …

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Is a succession plan really what you need?

I’m starting to think a succession plan has a lot in common with having 3-6 months’ worth of living expenses tucked into a bank account. The experts tell us we’re supposed to have it. We nod solemnly and agree that, oh yes, it would be good to have that. But then when we talk about …

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