About the Company
We work with associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

Playing to Win – Clear the Bookshelf

Clear the Bookshelf is my project to write occasional book reviews so that I actually read the backlog of presumably-excellent books that are gathering dust on my bookshelf (or taunting me with the 0% read stat in my Kindle app). I’ll also review books I’ve known – and usually loved – for a while now.  WHAT …

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What’s a strategic plan worth?

(This post was originally published over a year ago, but the topic of the tangible worth of a strategic plan has come up a few times in conversation in the past few weeks, so I thought I’d republish it today for another look.) Across sectors and services, there’s a huge drive to prove value – …

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Shouldn’t a strategic plan actually include a strategy?

This week I’ve guest-blogged for Greenfield Services, as part of the gearing-up process for the Engaging Association Summit in Ottawa on July 24-25, where I’m presenting. Imagine we were going to sit down and take a look at the strategic plans of, say, 10 associations we know well. Would we be able to match the plan …

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Signs you may have a strategic plan, but not a strategy

Does it seem nonsensical to talk about a strategic plan that doesn’t have a strategy? Perhaps so, but that doesn’t mean it doesn’t happen. The field of strategic planning often gets bogged down in process and forgets content. For example, there are books on strategic planning that don’t even discuss what strategy is. So, let’s …

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Is a succession plan really what you need?

I’m starting to think a succession plan has a lot in common with having 3-6 months’ worth of living expenses tucked into a bank account. The experts tell us we’re supposed to have it. We nod solemnly and agree that, oh yes, it would be good to have that. But then when we talk about …

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Stoplight Reporting – An Easy Approach to Metrics

Is it reporting season or something? Lately it seems that I’ve been having a lot of discussions with clients and other folks about reporting. Now, I’ve gone on record that I love reporting. It helps embed strategies into organizations, it gives a snapshot of progress, it helps keep us on track and focused. But I don’t …

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To Sell is Human – Clear the Bookshelf

Clear the Bookshelf is my project to write occasional book reviews so that I actually read the backlog of presumably-excellent books that are gathering dust on my bookshelf (or taunting me with the 0% read stat in my Kindle app). I’ll also review books I’ve known – and usually loved – for a while now.  Have …

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Just before you make that decision…

During a casual chat at the end of an arduous but ultimately very successful strategy-setting session, a board member turned to me and commented, “Wow, it was a bit alarming when So-and-So opened up that question again at the very end. I thought we were out of the woods, but then, wham!” I knew exactly …

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Hey, is that really innovation?

Doesn’t it seem that almost everyone says they want to be innovative? Look at strategic statements – all sorts of organizations say they are doing something innovative. Marketing materials very frequently describe solutions, products, or services as innovative. Conferences have themes like “revolution” and “transformation.” Really? Revolution? Massive change? To which, I think it’s fair …

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Managing through the marketing sea change

This week I was delighted to guest-post on the Greenfield Services blog. Here’s a sample of it: Marketing is undergoing a radical shift, from qualitative to quantitative. The characters from Mad Men would be completely befuddled in a modern marketing department, and not just because of the computers, but because the fundamental approach to marketing has …

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