About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

What do you need to graduate from?

Graduation season is pretty much done for another year, at least in North America. Even if it’s not a milestone year for the student, one that involves mortarboards and robes and speeches, the end of school is a clear transition – you leave behind one grade and look ahead. But why should the idea of …

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Strategy session coming up? Preparation for a board member

It’s easy to overlook, but the strategy process can be stressful if you’re an association board member. You may feel… Less than capable – strategy likely isn’t your day job, and there is a lot of information to process. Stressed – you probably care a lot about the organization, and may feel leadership as a burden. …

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Looking far ahead

I should be sitting in an industrial waste site right now. Or on a sand bar barely above the waters of False Creek. But I’m not. I’m at Granville Island Public Market, on the island which gives a whole new meaning to the notion of “multiuse,” and which  is one of the delights of a trip to Vancouver. …

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Conference Experience Takeaways from the ASAE Great Ideas Conference

Last week I shared some ideas that are now rattling around in my head from the ASAE Great Ideas Conference I attended in Orlando. Since the conference was also just a nifty event in terms of format and experience, I thought I’d also share some reflections on the conference as a conference. 1/ There are some fun …

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5 Takeaways from the ASAE Great Ideas 2015 Conference

I just got back from the absolutely fabulous ASAE Great Ideas 2015 Conference in Orlando, and thought I’d share my first, fast takeaways – the things that will be rolling around in my head for the next few months. Not all of them are new, but all of them got at least underlined for me …

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Tactical Planning – Avoiding the traps

Recently I wrote about how to do tactical planning, the step in a strategy-setting process where the strategies get translated into something that can actually be implemented over several years, to make strategies a reality. But, you may (wisely) say, easier said than done. This is a complicated process, involving nothing less than the future …

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From strategy to implementation – The key step of tactical planning

There’s an avenue of academic inquiry about strategy that, honestly, I have trouble working up much interest in. These are the studies that explore whether strategies fail more often in substance (the strategy was just wrong) or execution (it didn’t really get done). I’m just not that interested. Unless a strategy gets implemented, it’s unbelievably …

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Failure is indeed possible. So what?

Not to be a total bummer, but there are, really, so many ways to fail. We might fail if we’ve misunderstood something important about the outside world. We might fail if we’re wrong about our basic ideas about how we are going to be successful. We might fail if we’re wrong about how to get …

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A simple strategy formulation

Sometimes, if you talk about something for a while, or even if you ignore it while it sits in the back of your mind, it starts to crystallize. It gets nice and simple. (Sometimes, of course, it goes the other way and gets more and more muddled, but that’s another post.) Obviously, I spend a lot …

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In search of story

Serial, if you aren’t already among its listeners, is a wildly compelling NPR podcast, which investigated a 1999 murder in its first season. The fact that someone is in jail for the murder doesn’t keep this from being a terrifically engaging story which – spoiler alert – has its frustrating moments. One of the many things …

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