About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

Your case for change – clarified

Last week, I wrote about the need for a specific case for change. If you want people to accompany you in this process (and I suspect you do), you have to give them a good reason to do so. But at the same time, I know there are a number of things that can make it difficult to clearly describe …

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Your case for change needs to be specific

Lots of associations may tout their “case for change” – but this is often described in exasperatingly vague terms. The association need to change, we are told, because, – everyone is really busy these days, or there are cost pressures, or the workforce is aging, or technology is changing. Therefore: change! Here’s what bothers me about that: Sure, everyone is busy …

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How an association can learn something new…

My dad learned to skate as an adult, just so he could referee hockey. He spent his youth skiing down mountains that he’d climbed up without benefit of a lift, but somehow hadn’t gotten around to picking up that basic Canadian winter pastime. And then as an adult, he moved to a town where lots of people …

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Facing the monsters

Let’s do something scary. What would just blow you out of the water – if it existed? What I mean is, if you were going to create a competitor that would completely destroy you, take away your raison d’être, wipe out your sustainability – what would it consist of? How would it make money, what …

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Pace of change: how far, how fast?

Pressures for change abound in the association landscape – technology, social innovation, business models, and relationships with members are all in flux. But how do we approach change within our own organizations? When is it time for a patient, slow approach to change within your association – and when do you have to move at breakneck speed? Can …

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Change agents, assemble!

Turns out that Hollywood might know something about successful change implementation. All those summer blockbusters about how a ragtag band of misfits ultimately prevails against an integrated machine? Turns out that’s how disruptive change tends to succeed. How so? Recently I heard the authors of this article deliver a lively lecture-slash-workshop on how the shape …

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What do you need to graduate from?

Graduation season is pretty much done for another year, at least in North America. Even if it’s not a milestone year for the student, one that involves mortarboards and robes and speeches, the end of school is a clear transition – you leave behind one grade and look ahead. But why should the idea of …

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Strategy session coming up? Preparation for a board member

It’s easy to overlook, but the strategy process can be stressful if you’re an association board member. You may feel… Less than capable – strategy likely isn’t your day job, and there is a lot of information to process. Stressed – you probably care a lot about the organization, and may feel leadership as a burden. …

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Looking far ahead

I should be sitting in an industrial waste site right now. Or on a sand bar barely above the waters of False Creek. But I’m not. I’m at Granville Island Public Market, on the island which gives a whole new meaning to the notion of “multiuse,” and which  is one of the delights of a trip to Vancouver. …

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Conference Experience Takeaways from the ASAE Great Ideas Conference

Last week I shared some ideas that are now rattling around in my head from the ASAE Great Ideas Conference I attended in Orlando. Since the conference was also just a nifty event in terms of format and experience, I thought I’d also share some reflections on the conference as a conference. 1/ There are some fun …

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