About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

5 association sector challenges for 5 years

Why 5 association sector challenges for 5 years? Well, it’s all about me. It’s been five years since I launched this business, providing strategy consulting services primarily to the association sector. (Although I’d been doing strategy work with associations for a couple of years before that.) And this is the week where I would be …

Read More

Qualitative research – to do it yourself or not?

Should qualitative research be a DIY activity for associations? Even in our wildly data-driven world, qualitative research remains an unparalleled method of gathering evidence on the environment and performance of an association. Since it’s really just talking to people, and because the investment can be fairly significant if done by a third party, it’s something …

Read More

Making your strategic plan visible

Do you make your strategic plan visible? I’m not even talking about the specifics of your actions or metrics. The vision, mission, values, and strategies should drive everything in the organization, from major investments to the phrases you use to answer the phone. In theory. In practice, you’re lucky if your board chair can come …

Read More

Don’t let things drag on – take action

“We’ve been talking about this for years, but we don’t come to a resolution.” “We can’t seem to get anything done.” “Things take forever around here.” Sound familiar? Sure, some organizations move forward decisively and quickly with their strategic agenda. But for many, that’s not the case. It’s common to get bogged down, mired, stymied. …

Read More

Run a meeting – any meeting – better

So many meetings and discussions – from a board meeting to a quick chat in the hallway with a colleague – get sidetracked and bogged down. Sometimes that’s fine – a little chitchat to build relationships can build relationships and spark ideas. But that can’t be the norm in your meetings. Because that’s what kills …

Read More

Strategy in an age of uncertainty

When things are uncertain, ambiguous, volatile, complex, it can be tempting to think that it makes no sense to think about association strategy. Why spend a lot of time investing in a complicated strategic plan if you know that your world is changing, and fast? Well, first of all, let’s remind ourselves that a complicated set-in-stone …

Read More

The Strategy-Oriented Board

Making sure your board becomes and stays strategy-oriented is a topic on which many people have ideas – and challenges too. I know that because this post is crowd-sourced to a great extent from the members of the Trillium Chapter of the Canadian Society of Association Executives who were eager to talk about it. Last week …

Read More

How to put that strategic plan into action

A recent Associations Now is showcasing the work of Nancy Barrett of COMP, the Canadian Organization of Medical Physicists, in translating a strategy to action through tactical planning. I had the chance to work with COMP through this process, and was delighted to be interviewed for the article as well. You can read the whole piece here. And you can download the white …

Read More

Is qualitative research a DIY project?

Should associations do their own qualitative research? Even in our wildly data-driven world in love with quantitative data, qualitative research remains an unparalleled method of gathering evidence on the environment and performance of an association. Since it’s really just talking to people, and because the investment can be fairly significant if done by a third party, …

Read More

Thinking strategically in tactical planning

Associations are filled with smart people who are used to making tough tradeoffs about how to accomplish their goals. Yet, when it comes to tactical planning, which is where staff weigh in on how a strategy will come to life, it is a challenge to get that brainpower applied strategically. People are often vague or …

Read More