About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

First, recognize the situation

Years ago, I took sea kayaking lessons in Howe Sound, near Vancouver, among the rocks and seals, in the cold Pacific. Among other skills, we were taught how to cope if our kayak flipped. But, disappointingly, not with one of those cool, flip-right-over-and-keep-paddling rolls. It turns out that those are incredibly difficult to execute – …

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Keeping your association board connected

Fiduciary duty in difficult times Right now, what’s being asked of association leaders – of all leaders – is unprecedented. The demands on an ED or CEO are always heavy, but now the sheer volume and gravity of decisions you’re having to make are staggering. There really is no map. And in the midst of …

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Coronavirus: Initial Implications & Resources for Associations

UPDATED with some new links and information – also I’m moderating a CSAE webinar Thursday, March 26, at noon EST, titled WTF?! Where to Focus: Your Business Continuity Planning. Register here. Coronavirus news is coming quickly right now, and that’s not going to change any time soon. (As I write we are just starting to …

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Do you want a strategic planning committee?

Setting strategy is a core responsibility of an organization’s board. But the process by which that strategy gets set can vary widely. Some boards are completely hands-off, simply reviewing a finished strategic plan the staff delivers to them. Other boards are completely hands-on, with very little staff input into the strategies or sometimes even the …

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Who does association strategy belong to?

“The new board members didn’t feel like it was their strategy or plan, so they weren’t very committed to it and they started asking for different priorities.” “The new president is really looking forward to putting his own strategic plan in place during his one-year term. How can I say no?” “Once the executive director …

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Strategic thinking needs to be fed

How can we expect the leadership of our organizations to engage in strategic thinking, if they don’t have the relevant information that would feed it? When I start working with a strategy client, I will ask for five years of data for financials, membership, and so on. And a lot of clients struggle to find …

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Everyday, everyone strategy

I’m speaking at the Engaging Associations Forum in July,  on the topic of everyday, everyone strategy that really becomes part of how an association functions, in a way that’s as organic as breathing. For a preview, here is my blog post on the Engaging Associations website… Not all associations have a solid set of strategies …

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Succession planning is baked into strategic planning

Your strategic planning is part of your succession planning. To illustrate that, let’s talk about the Great British Bake Off. (Bear with me here.) It is a gentle, kind reality television competition set in a tent in an English country garden. The contestants make 3 things in each episode. Two of these dishes they can plan …

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Your strategy is wrong

Your strategy is wrong. The only question is, how wrong, and in what ways? Don’t take offense! Of course, you set your strategy based on compelling research, and robust decision-making. At the time you set it, you think it’s the right answer. But the reality is it’s wrong. Because of course it is. Nobody has …

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5 association sector challenges for 5 years

Why 5 association sector challenges for 5 years? Well, it’s all about me. It’s been five years since I launched this business, providing strategy consulting services primarily to the association sector. (Although I’d been doing strategy work with associations for a couple of years before that.) And this is the week where I would be …

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