About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

Turning strategy into actionable tactics: podcast

Beth Brodofsky of Iris Creative recently invited me to talk with her about the murky but fun process of wrestling strategy into tactics – a necessary step so that we actually get something done. She’s turned the results into a transcript and podcast – you can get either or both here. Ask anyone whose New Year’s Resolutions …

Read More

Gifts for association strategy folks

Some of you are winding down for the holidays, others are busily trying to land projects in the last days of 2015, or already gearing up for 2016. But, it’s the giving time of year, so I thought I’d share some fantastic association strategy and management resources. Some of these I’ve been following for ages, some are newer …

Read More

Five things strategic planning can’t do

What does even good strategic planning not do? First of all, let’s define strategic planning. Setting strategy is about making choices about how you’re going to succeed. And strategic planning is just writing down what those strategies are, connecting them to implementation. What does good strategic planning do? The biggest benefits are around determining what …

Read More

Five good habits for board meetings

I have the good luck to be able to go to loads of different board meetings. Each one has its own style, reflecting the organization and the industry or profession it represents. (If you want to freak out a lot of people at once, stand on a chair in a room full of risk managers. I wouldn’t …

Read More

Keeping ourselves honest in strategic change

There’s no autumnal chill yet where I live, but it’s true: summer is over. With the back-to-business energy of September in North America, it strikes me as a good time to get realistic. If we are making strategic changes, we may embark on a lot of plans and ideas, but we aren’t always clear-eyed about …

Read More

Your case for change – clarified

Last week, I wrote about the need for a specific case for change. If you want people to accompany you in this process (and I suspect you do), you have to give them a good reason to do so. But at the same time, I know there are a number of things that can make it difficult to clearly describe …

Read More

Your case for change needs to be specific

Lots of associations may tout their “case for change” – but this is often described in exasperatingly vague terms. The association need to change, we are told, because, – everyone is really busy these days, or there are cost pressures, or the workforce is aging, or technology is changing. Therefore: change! Here’s what bothers me about that: Sure, everyone is busy …

Read More

How an association can learn something new…

My dad learned to skate as an adult, just so he could referee hockey. He spent his youth skiing down mountains that he’d climbed up without benefit of a lift, but somehow hadn’t gotten around to picking up that basic Canadian winter pastime. And then as an adult, he moved to a town where lots of people …

Read More

Facing the monsters

Let’s do something scary. What would just blow you out of the water – if it existed? What I mean is, if you were going to create a competitor that would completely destroy you, take away your raison d’être, wipe out your sustainability – what would it consist of? How would it make money, what …

Read More

Pace of change: how far, how fast?

Pressures for change abound in the association landscape – technology, social innovation, business models, and relationships with members are all in flux. But how do we approach change within our own organizations? When is it time for a patient, slow approach to change within your association – and when do you have to move at breakneck speed? Can …

Read More