About the Company
We work with professional associations and other organizations and businesses on strategic questions, including strategic planning, strategy development, business model assessment, marketing strategy, conference assessment, and customized market research. Founder Meredith Low is a highly experienced management consultant, focused on helping organizations and companies understand how, when, and where to grow in the context of fast-changing environments.

Strategic measurement – Pick your metrics wisely

I’ve talked before about the importance of setting metrics at the strategic level and using them to assess the success of your strategy. But how do you pick those metrics for strategic measurement? What are you aiming for, with different strategies? STRATEGIC MEASUREMENT SHOULD ANSWER THE QUESTION: SO WHAT? If you’ve set strategies, you need to …

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Metrics that matter

What gets measured, gets done, right? We know that setting strategies that will move the association forward is a key responsibility of the board. And certainly, board reports are often very detailed (sometimes excruciatingly so). There is no shortage of metrics. But do they answer the most important question of all: are we moving towards …

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Outcome-based volunteerism

When’s the last time you asked your volunteers if they felt they were accomplishing anything? An association I admire recently did a volunteer survey to check in, following a major structural overhaul. They wanted to know, how is Year One of the New Normal going? But amid the questions about whether committees or working groups …

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Is your strategic plan doomed to irrelevance?

What makes a strategic plan irrelevant? This isn’t usually a binary thing. It’s hard to imagine a strategic plan, especially in the association world, that’s utterly irrelevant. Much of it is probably going to be in about the right direction. But some plans waste resources because they aren’t used – and some plans waste resources …

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Association strategy: 3 reasons we can’t neglect it

When I talk about association strategy, I am talking about a real strategy: making choices about how we will achieve our aims, based on what we know to be true, and what we believe to be possible. What I don’t mean is just a complicated planning document that may help coordinate efforts, but doesn’t really get at what …

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Turning strategy into actionable tactics: podcast

Beth Brodofsky of Iris Creative recently invited me to talk with her about the murky but fun process of wrestling strategy into tactics – a necessary step so that we actually get something done. She’s turned the results into a transcript and podcast – you can get either or both here. Ask anyone whose New Year’s Resolutions …

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Gifts for association strategy folks

Some of you are winding down for the holidays, others are busily trying to land projects in the last days of 2015, or already gearing up for 2016. But, it’s the giving time of year, so I thought I’d share some fantastic association strategy and management resources. Some of these I’ve been following for ages, some are newer …

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Five things strategic planning can’t do

What does even good strategic planning not do? First of all, let’s define strategic planning. Setting strategy is about making choices about how you’re going to succeed. And strategic planning is just writing down what those strategies are, connecting them to implementation. What does good strategic planning do? The biggest benefits are around determining what …

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Five good habits for board meetings

I have the good luck to be able to go to loads of different board meetings. Each one has its own style, reflecting the organization and the industry or profession it represents. (If you want to freak out a lot of people at once, stand on a chair in a room full of risk managers. I wouldn’t …

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Keeping ourselves honest in strategic change

There’s no autumnal chill yet where I live, but it’s true: summer is over. With the back-to-business energy of September in North America, it strikes me as a good time to get realistic. If we are making strategic changes, we may embark on a lot of plans and ideas, but we aren’t always clear-eyed about …

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