Strategies developed based on robust market intelligence – tailored to your industry, your niche, your business, your clients – help you speed up decision-making, and make smarter decisions while you’re at it. If you are formulating strategy, you need good inputs to evaluate.
Our approach is objective and practical, bringing to bear our experience in a wide variety of industries and expertise in strategy formulation and implementation. We can help you figure out what’s going on in your market, what to do about it, and how to get it done.
Services delivered to B2B companies include:
- Strategy development and strategic planning
- Competitive intelligence
- Client segmentation
- Market landscape study
- Buyer behaviour research
- Feasibility assessment, e.g. market entry
- Go-to-market strategy
Techniques are selected based on your objectives, as well as the availability of data, and your budget. Capabilities include:
- A variety of strategic frameworks for analyzing research findings and reaching conclusions
- Qualitative interview research
- Quantitative survey administration and analysis
- Secondary research; compiling available data from other sources and triangulating to arrive at conclusions
Findings from research are distilled into pragmatic, actionable recommendations for strategy, marketing, and operations, based on the realities of the marketplace and the company.
Contact us at firstname.lastname@example.org to discuss how we might be able to help.