Recently, I wrote an article for CSAE Trillium’s Forum e-Magazine. Here’s the intro to give you a start, and the link to read more.
Smart associations today know that they aren’t entitled to engagement from members – or from anyone else. But there aren’t that many robust frameworks on how to build engagement. Right now, it’s easier to find discussion of the problems of engagement than truly comprehensive solutions to encourage it.
Dave Meslin’s keynote at the 2016 CSAE Trillium Summer Summit, however, offered a galvanizing framework for engagement. His model has four elements, which – he stressed – all need to be present for engagement to really work. These four elements are:
(He was so adamant that you need to feed volunteers, that it might even be a fifth element of his framework.)
Let’s look at each of those in more detail, through a specifically association lens. READ MORE HERE…
And if you’d like to talk more about how we can help you think through these ideas, please get in touch.
Photo by cyclonebill (Dansk pilsner). [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons.