This is a guest post I wrote for Greenfield services. There are indeed some good reasons to avoid raising dues – but there are also some weak ones, which are worth challenging if you hear them. Read the whole post here, and let me – and Greenfield – know what you think!
Why not raise your dues? Some strong – and weak – reasons to keep them frozen
Article by Meredith Low
Meredith Low is a management consultant specializing in strategy, research, and marketing for professional associations and business-to-business companies.