Iris Creative LogoBeth Brodofsky of Iris Creative recently invited me to talk with her about the murky but fun process of wrestling strategy into tactics – a necessary step so that we actually get something done. She’s turned the results into a transcript and podcast – you can get either or both here.

Ask anyone whose New Year’s Resolutions are currently flagging – turning lofty goals into something you can actually accomplish is hard. But ask someone who’s killing it with their New Year’s Resolutions – it’s about putting your workout gear next to the bed so you actually start your day by putting it on; it’s about thinking it through, and acting on it.

Please let me know what you think of the podcast. I’ll be talking about the same topic at the CSAE Trillium Winter Summit, February 4-5, in Burlington, Ontario, along with some other fantastic programming. Registration is here.

If you’d like to discuss how we can help you turn your strategies into something real, please get in touch.